Sponsorship and Consulting

Sponsorship

PMG enjoys a long and successful history in identifying the right partners for some of the top sporting events in the country. Our endeavor has always been to build long-term mutually beneficial relationships.

We have worked with top boards on getting the best sponsorship deals for our clients for various cricket series, in India and abroad. With a key focus on creative packaging, smart marketing and thorough implementation, PMG has created successful relationships between a property and sponsor to ensure a return of value for each by identifying and achieving established goals.

Consulting

Being India’s first sports marketing company spanning across four decades now, PMG has seen the evolution of his business better than anybody else. We use our wealth of experience and in depth knowledge of the sports and the industry to help brands and sports bodies achieve their goals by maximizing the opportunities in the sports business.

We have worked with top IPL teams on brand building, fan engagement and sponsorships. From launching the first ever fan club for Kings XI Punjab, we have consulted our clients on best associations to take with sport and create properties for them like India’s first Cricket Credit Card for Citibank, BPL Player of the week, etc.

We have been involved in conceptualization and continuous improvement of both the CEAT Ratings and awards and the Castrol Awards for Cricketing Excellence. The Castrol Asian Awards were also introduced by PMG to cater to Castrol’s strong presence in the Asian markets.

CEAT Cricket Ratings

PMG and CEAT realized the need to outline a method of recognizing and rewarding the performances of international cricketers. It was in 1995 when cricketing legends Clive Lloyd, Ian Chappell and Sunil Gavaskar came together to fulfill this long felt need in the international cricket arena. That’s how CEAT International Cricket Rating was born. The [...]

Read more

Castrol Awards for Cricketing Excellence

PMG conceived the first-ever Indian Cricketer of the Year Award in the year 1991-92. The award was sponsored by Sungrace-Mafatlal for three years. Since 1997, it has been sponsored by CASTROL with a view to expanding its scope further. The Castrol Awards for Cricketing Excellence are now in their sixth year. Methodology: Points are given [...]

Read more