Athlete Management
PMG has a rich history of working with top names across sport all over the world. From the endorsement contracts of Imran Khan and Vivian Richards during 1987 Cricket World Cup to Sachin Tendulkar’s first endorsement deal with Visa, we have been instrumental in some of the landmark deals involving sports persons. Over the years, we have worked with some of the top names in sports, ranging from cricket to football to Olympic Sports, golf, motor sport, etc.
Working with the best - In 2010, PMG signed star cricketer Virender Sehwag in a mutli million five-year deal, exclusively looking after his brand endorsements and other commercial commitments worldwide with a special focus on image building and reputation management. In 2011, PMG signed up shooter Abhinav Bindra, India’s only individual Olympic Gold medalist. Bindra’s signing was followed by the signing of the promising youngster Manoj Tiwary, who is already a cricket icon in Bengal.
PMG has worked with Dutch legend Rudd Gullit and German World Cup Winning Captain Lothar Matthaus. Having worked with sporting legends like Sunil Gavaskar, Diego Maradona, Imran Khan, Allan Border, Geoffrey Boycott, Vijay Amritraj and present-day stars like Sourav Ganguly, Harbhajan Singh, Yuvraj Singh, Sania Mirza, Sebastian Vettel amongst several others, we cater to our client’s requirements by finding the right fit for their brand.
We believe athlete endorsements work both ways – While the athletes lend their name, skills, professionalism and experience advantageously to the brands; likewise they understand the importance of having a well-known brand behind them. PMG sources endorsement and sponsorship prospects with brands that reflect the values and philosophy of our athletes.




